Display Cheat Sheet - All display image sizes
Relatively low cost and a large amount of inventory makes the GDN a perfect match for everyone, especially for industries with a low search volume!
According to Google,
“GDN Network reaches over 90% of global internet users expanding across 2 million partner sites!”
At the beginning it can feel overwhelming when it comes to creating different banner sizes, and most people quit at this stage. They either don’t have the resources to create so many banners or they just think it’s going to take too much of their time. But if you have all the banner sizes in one place, you can create an Artboard in Photoshop and your job becomes much easier!
Download Photoshop Artboard with the best performing sizes here. Just save this empty Artboard so you can reuse it for your next campaign.
The reason why working with an Artboard is the best way to go about designing your banners is the fact that you have all your banners in one place – in front of you.
So not only that you will be able to easier replicate your brands style guide, but you will also be able to make your banners match each other. Don’t forget, the same user could see your different banners depending on the placements and inventory, so make sure you keep the consistency across your display ads.
Let’s jump straight to the image sizes!
There are two ways of creating Gmail ads: by uploading your design or creating a new Gmail ad.
1. NEW GMAIL AD
Business name: up to 20 characters
Headline: up to 25 characters
Description: up to 90 characters
Call-to-action button: up to 15 characters
Logo image size: Square: 1200 x 1200 (minimum size required: 144 x 144). Aspect ratio 1:1.
Logo maximum file size: 150 KB (1 MB for header image and marketing image)
Custom Teaser Subject Line: 25 characters
Custom Teaser Description: 90 characters
Landscape (1.91:1): 1200 x 628 (minimum size required: 600 x 314).
Square (1:1): 1200 x 1200 (minimum size required: 300 x 300).
Optional: 1200 x 400 (minimum size required: 600 x 200).
Square: 1200×1200 (min required: 144×144)
Square: 600×600 (min required: 300×300, max file size: 150KB)
2. UPLOADING GMAIL AD
Business name: 20 characters
Headline: 25 characters
Description: 90 characters
Image: 300 to 650 x 300 to 1000
Logo: Square: 144×144 (min required: 144×144, max file size: 150KB)
Accepted image formats: JPEG, JPG, PNG, GIF (non-animated)
Maximum image size: 1MB
DISPLAY IMAGE SIZES:
There’s quite a number of display sizes available, however according to Google there are 5 top performing sizes, and there’s the rest of them.
Top performing ad sizes
All Display Banner Sizes
Square & Rectangle
200×200 – Small Square
240×400 – Vertical Rectangle
250×250 – Square
250×360 – Triple Widescreen
300×250 – Medium Rectangle
336×280 – Large Rectangle
580×400 – Netboard
120×600 – Skyscraper
160×600 – Wide Skyscraper
300×600 – Half-Page Ad
300×1050 – Portrait
468×60 – Banner
728×90 – Leaderboard
930×180 – Top Banner
970×90 – Large Leaderboard
970×250 – Billboard
980×120 – Panorama
300×50 – Mobile Banner
320×50 – Mobile Leaderboard
320×100 – Large Mobile Banner
RESPONSIVE DISPLAY ADS:
Up to 15 marketing images and 5 logos.
1-5 Short Headlines up to 30 characters.
1 Long headline up to 90 characters.
1-5 descriptions up to 90 characters each.
Business Name: 25 characters
Landscape: Image ratio 1.91:1 and greater than 600 x 314. The file size limit is 5MB.
Square: Image ratio 1:1. Image should be greater than 300 x 300. The file size limit is 5MB.
Square (1:1): Recommended size for the square logo is 1200 x 1200. Minimum 128 x 128.
Landscape (4:1): Recommended size is 1200 x 300. Minimum 512 x 128 or greater. The file size limit is 5MB.
*Text may cover no more than 20% of the image. Image can be cropped horizontally—up to 5% on each side.
NEW CHANGES TO RESPONSIVE DISPLAY ADS
- Recently Google updated their display ads which can now feature a logo (if the logo was added to creative) in your text ads! I personally love this change because text ads looked a bit dull, and this is a great way to spice up your ads and work on your branding at the same time. Well done big G!
*Picture credit: Google Ads
- Other big change they implemented was the rounded CTA button as shown on the image above, I guess they were following their own branding ideas here. 🙂
- And the third change was the change to the colours. We are able to add custom colours now, both primary and secondary (main and accent). Based on the machine learning Google will also try to match colours from your design with the colour of your text and buttons to create an appealing contrast for your entire ad unit.