Relatively low cost and a large amount of inventory makes the GDN a perfect match for everyone, especially for industries with a low search volume!

According to Google,

“GDN Network reaches over 90% of global internet users expanding across 2 million partner sites!”

At the beginning it can feel overwhelming when it comes to creating different banner sizes, and most people quit at this stage. They either don’t have the resources to create so many banners or they just think it’s going to take too much of their time. But if you have all the banner sizes in one place, you can create an Artboard in Photoshop and your job becomes much easier!

Download Photoshop Artboard with the best performing sizes here. Just save this empty Artboard so you can reuse it for your next campaign.

The reason why working with an Artboard is the best way to go about designing your banners is the fact that you have all your banners in one place – in front of you.

So not only that you will be able to easier replicate your brands style guide, but you will also be able to make your banners match each other. Don’t forget, the same user could see your different banners depending on the placements and inventory, so make sure you keep the consistency across your display ads.

Let’s jump straight to the image sizes!

GMAIL ADS:

There are two ways of creating Gmail ads: by uploading your design or creating a new Gmail ad.

1. NEW GMAIL AD

Content:

Business name: up to 20 characters

Headline: up to 25 characters

Description: up to 90 characters

Call-to-action button: up to 15 characters

Logo image size: Square: 1200 x 1200 (minimum size required: 144 x 144). Aspect ratio 1:1.

Logo maximum file size: 150 KB (1 MB for header image and marketing image)

Custom Teaser Subject Line: 25 characters

Custom Teaser Description: 90 characters

Creative:

Marketing image:

​Landscape (1.91:1): 1200 x 628 (minimum size required: 600 x 314).

Square (1:1): 1200 x 1200 (minimum size required: 300 x 300).

Header image:

Optional: 1200 x 400 (minimum size required: 600 x 200).

Logo:

Square: 1200×1200 (min required: 144×144)

Product Catalogue:

Square: 600×600 (min required: 300×300, max file size: 150KB)

2. UPLOADING GMAIL AD

Content:

Business name: 20 characters

Headline: 25 characters

Description: 90 characters

Creative:

Image: 300 to 650 x 300 to 1000

Logo: Square: 144×144 (min required: 144×144, max file size: 150KB)

Accepted image formats: JPEG, JPG, PNG, GIF (non-animated)

Maximum image size: 1MB

DISPLAY IMAGE SIZES:

There’s quite a number of display sizes available, however according to Google there are 5 top performing sizes, and there’s the rest of them.

Top performing ad sizes

300×250

336×280

728×90

300×600

320×100

All Display Banner Sizes

Square & Rectangle

200×200 – Small Square

240×400 – Vertical Rectangle

250×250 – Square

250×360 – Triple Widescreen

300×250 – Medium Rectangle

336×280 – Large Rectangle

580×400 – Netboard

Skyscraper

120×600 – Skyscraper

160×600 – Wide Skyscraper

300×600 – Half-Page Ad

300×1050 – Portrait

Leaderboard

468×60 – Banner

728×90 – Leaderboard

930×180 – Top Banner

970×90 – Large Leaderboard

970×250 – Billboard

980×120 – Panorama

Mobile

300×50 – Mobile Banner

320×50 – Mobile Leaderboard

320×100 – Large Mobile Banner

RESPONSIVE DISPLAY ADS:

Up to 15 marketing images and 5 logos.

Content:

1-5 Short Headlines up to 30 characters.

1 Long headline up to 90 characters.

1-5 descriptions up to 90 characters each.

Business Name: 25 characters

Creative: 

Upload Option

Landscape: Image ratio 1.91:1 and greater than 600 x 314. The file size limit is 5MB.

Square: Image ratio 1:1. Image should be greater than 300 x 300. The file size limit is 5MB.

Logo

Square (1:1): Recommended size for the square logo is 1200 x 1200. Minimum 128 x 128.

Landscape (4:1): Recommended size is 1200 x 300. Minimum 512 x 128 or greater. The file size limit is 5MB.

*Text may cover no more than 20% of the image. Image can be cropped horizontally—up to 5% on each side.

NEW CHANGES TO RESPONSIVE DISPLAY ADS

• Recently Google updated their display ads which can now feature a logo (if the logo was added to creative) in your text ads! I personally love this change because text ads looked a bit dull, and this is a great way to spice up your ads and work on your branding at the same time. Well done big G!

                  *Picture credit: Google Ads

• Other big change they implemented was the rounded CTA button as shown on the image above, I guess they were following their own branding ideas here. 🙂
• And the third change was the change to the colours. We are able to add custom colours now, both primary and secondary (main and accent). Based on the machine learning Google will also try to match colours from your design with the colour of your text and buttons to create an appealing contrast for your entire ad unit.

Have Fun!