Category Archives: Data Analysis

audiences and personas

Marketing personalisation: why audiences and personas are important to getting it right? There are few things that can optimise the success of your marketing strategy better than effective audience targeting…

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Understanding consumer behaviour and their purchasing decisions Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods…

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5 excel formulas for ppc data analysis

Excel is full of cool formulas that can make our life easier. Sometimes it can be overwhelming how many formulas and features Excel provides, so I decided to put together my list of 10 most important for working with PPC data.

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