Category Archives: Data Analysis

Understanding consumer behaviour and their purchasing decisions

Understanding consumer behaviour and their purchasing decisions Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods…

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5 excel formulas for ppc data analysis

10 Must Use Excel Formulas for PPC Managers

Excel is full of cool formulas that can make our life easier. Sometimes it can be overwhelming how many formulas and features Excel provides, so I decided to put together my list of 10 most important for working with PPC data.

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